Promotional Event

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Saia Freight is looking to maintain a strong connection with its current clients and potentially lure in new clients with a promotional give-away. Through the use of email marketing campaigns, and reminders upon invoices and bill-of-ladings this will direct current clients to an online survey portal allowing Saia to collect information. This survey will notify them that upon completion they will be entered into a drawing to win prizes, such as Saia swag, discounted shipping rates, and a grand prize of a trip to Hawaii. Through the use of promotional ads on popular supply chain publications Saia could attract new clients with the prospect of winning after using their services.

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